|At Skin Deep Finishing Institute, Inc., our mission is to help build confidence, self-esteem and knowledge
in at-risk girls, ultimately preparing them for a successful transition from girl to young lady.
"Skin Deep Finishing Institute is a diamond mine to me and every
girl is a diamond in the rough waiting to be refined."
|- Rhonda Ernest, CEO Skin Deep Finishing Institute, 2009
With over 20 years in the Beauty industry, Rhonda Ernest
donated a lot of her time to charity and public speaking at
various schools, the YWCA and the Boys and Girls Club of
Greater Sacramento; speaking to at-risk youth about teenage
pregnancy, peer pressure and career goal setting.
Being a teenage mother herself, Rhonda recognized a great
need for guidance among at-risk girls. Out of this passion she
founded the Skin Deep Finishing Institute, Inc., a non-profit
organization dedicated to the refinement of teenage girls.
"We may have not control over the hand life deals us, but the
good news is we do have control over how we play the hand."
|- Tracey Demercado, VP of Skin Deep Finishing Institute, 2009
Tracey Demercado is currently the Vice President of Skin Deep
Finishing Institute, Inc. Ms. Demercado has over nine year's
management experience. Her work in management includes
leading Customer Care teams for major corporations such as
AT&T Wireless and Cingular. She has also been responsible for
administering and maintaining vendor relations both
domestically and internationally.
In addition to her management expertise, Ms. Demercado also
has experience in Fashion Design. She has designed for
several local fashion shows, competed in design competitions
and sold her designs locally. She is currently pursuing a
degree in Fine Arts at the International Academy of Design and
|Skin Deep Finishing Institute Inc.
11 Zeller Pl., Sacramento, CA 95835 | (916) 601-6639 | email@example.com
All Rights Reserved, Skin Deep Finishing Institute Inc., Copyright, 2009
Despite these accomplishments, Tracey is most proud of her ability to overcome an eight year abusive
relationship which started at the tender age of seventeen. She is passionate about sharing her
experiences to help young girls overcome and/or avoiding situations that can prove detrimental to
their future and/or success.